Reed Ulses

Business Analytics and Information Systems

As a Business Analytics student, I developed strong analytical and technical skills through a combination of coursework and real-world experience. I became proficient in Excel and gained foundational knowledge in Python, SQL, and data visualization tools like Orange. My studies included hands-on projects with real businesses, allowing me to apply classroom learning to practical challenges. Key courses included Computational Thinking, Database Management, Data Mining, Data Wrangling, Marketing Analytics, Digital Product Management, and a Business Analytics Capstone, all of which helped build my ability to analyze data, derive insights, and support data-driven decision-making.

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Marketing

As a Marketing student, I gained a deep understanding of the philosophy and core activities of marketing, as well as the external and internal environments that shape marketing strategy. I studied buyer behavior, decision-making frameworks, and developed skills in analyzing marketing problems using spreadsheets and data-driven approaches. My coursework included Consumer Behavior, Marketing Research, Marketing Metrics, Marketing Analytics, Sports Marketing, and a Marketing Capstone, all of which equipped me to evaluate customer insights, design strategy, and support effective, evidence-based marketing decisions.

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Work Experience